Kenneth Goodgame has held the position of the chief marketing officer (CMO) and Senior Vice President of True Value Hardware Company since the year 2013. Goodgame was educated at the University of Tennessee, where he studied Finance and Marketing. Known for his reputation of crafting high performance teams, Goodgame is also a profit/loss management expert.
At True Value, Kenneth Goodgame is leading the firm with his vast knowledge, customer-focused philosophy and extensive experience. He aims to create immediate impact in global arena with is innovative ideas and programs. Thanks to his product launching methods, True Value is today a brand recognized internationally.
Before he joined True Value, Mr. Goodgame worked for Ace Hardware where he was the GMM (Global Materials Manager). At Ace, Mr. Goodgame engineered record sales and came up with a long-term plan of growth. Not only did he develop new products but also improved the existing processes.
Goodgame boasts of a massive business experience. He started with merchandise management levels with well-respected companies like Black and Decker and the Home Depot. Kenneth Goodgame was employed in 2012 as Rubbermaid Cleaning Products president. While here, he designed inventive cleaning products aimed at reducing infections and are still used in hospitals up to date. He is also credited with creating and patenting ‘Wave Break” technology used in the company’s mop bucket systems.
Goodgame’s primary focus is striking a balance between quality pledge systems and KPIs that culminate into improved performance and profitability. He exploits all opportunities available to enhance growth. Thanks to his broad experience, Kenneth Goodgame has a veteran’s eye for navigating market shifts and avoiding costly mistakes.
A Marketing Genius
With a stunning track record and an impressive CV, there are not many people that can compare to this marketing genius. He is the best marketing industry has got. He seems to have that Midas touch. Everywhere he goes, he transforms the company to leave it more profitable than it was when he joined. Every company would die to have Goodgame join their team.