While there are companies that operate publicly, some run quietly. Intelligent Beauty at https://www.linkedin.com/in/don-ressler-328b4618 is an example of a company that is off the radar. Little is known about the company and its technology platform. Intelligent Beauty was established by Don Ressler and Adam Goldenberg after leaving Intermix Media. The two started Intelligent Beauty to sell health and cosmetics items for women. The company has since grown to become highly successful. It generated a massive amount of sales that went to half a billion dollars in one year.
Intelligent Beauty ventured into other sections of the marketing by opening JustFab. JustFab started as a subscription company that focused on fashion for women. The company went forth to acquire other enterprises such as Shoe Dazzle. Intelligent Beauty is an incredibly large and fruitful business.
JustFab started off in 2010 as the third company by Intelligent Beauty. It became an e-commerce fashion retailer. Don Fessler received a huge funding of $33 million at the start of 2011. Matrix Partners funded the company. Kimora Lee joined JustFab to serve as the Creative Director and President. By the end of the first year of operation, the company had received 4 million members. JustFab expanded considerably and reached 6 million members in 2012. The company sought for expansion and had another round of funding on Huffington Post. It received $76 million from its parent company, Intelligent Beauty and other investor companies like Crossover Ventures, Matrix Partners, and Rho Ventures.
JustFab has always been on the lookout for expansion opportunities. After noticing that most of the company’s clients were mainly parents, the company decided to open another line of fashion for their children on Crunchbase. The new fashion e-commerce was known as Fabkids. It focused on children’s fashion subscription business model. JustFab is also the pioneer of Fabletics, advanced by Kate Hudson. Fabletics is a highly successful company that sells activewear and sportswear. The firm has become a highly successful venture because of its tactful advertising techniques. Kate Hudson advertises the company’s fashion products by taking videos of herself. Fabletics later purchased its rival shoe company known as ShoeDazzle. JustFab has been on the fast road to expansion, the firm operates online and has several brick and mortar stores.