Jose Borghi has a created a powerful niche in the Brazilian advertising sector for the past 28 years. Borghi offered his advertising expertise to the Leo Burnett Agency’s clients as the vice president and later on as the president. He relinquished his position at Leo Burnett Agency in 2002 and joined hands with Erh Ray to create the BorghiErh Creative Intelligence Agency. Following a merger between Lowe and BorghiErh Creative Intelligence Agency in 2006, Borghi and his partner were named the co-CEOs of the new umbrella company.
Throughout his career, Borghi has leveraged his creativity and state-of-the-art technology to come up with fantastic adverts. He has bagged prestigious accolades and industry-leading recognitions. He is the brains behind the highly successful advertising campaigns for Mitsubishi, Ox Cosmetics, Antarctica, Electrolux, Unilever, Ox Cosmetics, and Antarctica. Borghi has also created innovative ad campaigns for Honda, American Express, and Antarctica.
Launching of Mullen Lowe Brasil
Mullen Lowe Group Network has effected a series of changes in both its organizational and leadership structure as a strategy for incorporating the Lowe network into the newly formed Mullen Lowe identity. After a rebranding, Borghi/Lowe has become Mullen Lowe Brasil. The mission of Lowe Network is to move all its Lowe agencies into the new MullenLowe branding, starting with Brazil as a capital for the Mullen Lowe Group Network.
As the co-CEO, Andre Gomes will take up the mantle of supervising the operations of the agency. He will work hand-in-hand with Jose Borghi in implementing the business strategies of company. Prior to the promotion, Andre Gomes had served as a senior employee of Lowe Network for nearly two years. On the other hand, Borghi will commit his time and expertise to the creativity and innovation section of Mullen Lowe.
Jose Borghi’s thoughts on rebranding
Borghi has termed the rebranding as an innovative strategy for placing Mullen Lowe on the global map as a leading advertising agency. He stated that the naming of Andre Gomes to the Mullen Lowe Brasil’s management team would fortify the management processes of agency and allow it to focus on creativity.
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