How Fabletics Creates a Unique User Experience

Fabletics has become the darling gem of the athletic wear industry. The company has achieved massive success in an industry flooded with e-commerce stores, including giant wholesalers like Amazon. Yet, Fabletics has still managed to shine by building a membership base of over 1.4 million people. Each month these 1.4 million people are treated to a fresh outfit from Fabletics. Each shipment is curated specifically from user data about the individual themselves, granting a higher customer satisfaction rate. Members love Fabletics and the company is now being referenced frequently in comparison scenarios to the likes of Uber and Apple.


This type of rapid success was always the vision when Fabletics was founded. For founder Kate Hudson and parent company, TechStyle Group LLC., success was always expected. TechStyle Group has a long string of successful e-commerce companies prior to work with Fabletics. The group is half fashion, half data marketing. Founders of TechStyle Group are adamant about the collection and application of user purchasing preferences to create the types of websites that people visit daily to shop around. Kate Hudson, who had no business background but a passion for fitness, has a hands-on focus on continuing to grow and innovate within Fabletics.


Kate Hudson is fiercely passion about Fabletics. She said in a recent article that she would never considering being the spokesperson for a company she didn’t believe in, let alone become a hands-on leader within the company. She isn’t just the face of Fabletics, she is the heart of the company. In her role she is a jack of all trades. She directs social media strategy, serves as the face of the ad campaigns, speaks publicly for the company and monitors buying trends. In fact, she even monitors sales data on a weekly basis to search for developing trends among members.


Fabletics has only a handful of stores throughout the country. The company uses what is called a reverse showroom method to invite members into an entire online showroom, rather than a traditional brick-and-mortar store. With just over a dozen physical stores in choice locations throughout the country, Fabletics has proven that a company can rise from a startup to an empire in just a few short years.


There is a unique lifestyle quiz you can take on the Fabletics website that will generate your own user profile. The quiz asks just a few simple questions and then creates a profile tailored specifically to your style!

Academy of Art University’s Annual Fashion Showcase

The Academy of Art University’s School of Fashion hosted its 21st annual showcase on September 9, 2017 at Skylight Clarkston Square. This year’s display included five unique and astounding womenswear and two menswear collections.


Designers from around the world attended and shared their ideas and expertise in the field of fashion design. Amongst the presenters were Sara Kozglowski, Director of Education and Professional Development at CFDA and Ms. J. Alexander from America’s Next Top Model. Also in attendance was Joanna Jadallah, of MFA Menswear Design. Joanna’s collection, which included the use of suiting fabrics, cashmere knits and brocades, and lambskin leather, conveyed the story of her ancestors’ struggle as they were forcibly exiled from their Palestinian homeland. Another exemplary collection was that of Carolos Rodriguez, from Mexico City. His embroidery included a mixture of hand and machine techniques. Other outstanding collections from as far as China left the audience in awe and anxious for the next exhibition.


Founded in 1929 by Richard S. Stephens, the Academy of Art University accommodates 12,608 students from 112 countries- 8,303 of which are undergraduates and 4,305 postgraduates. The faculty consists of 283 full-time teachers and 1154 part-time teaching staff. Located in San Francisco, California, the university has both an urban campus as well as online course offerings.

In addition to a bachelor’s degree, the university offers its students both an associate’s degree and a master’s degree in approximately twenty-five subjects, including advertising, industrial design, photography, interior architecture & design, and animation & visual effects.


Academy of Art University has accreditation from several organizations- Western Association of Schools and Colleges, the National Association of Schools of Art and Design, and by the Council for Interior Design Accreditation. Not only are traditional studies in art offered, the university holds art shows and gallery exhibitions every year.


The Academy of Art University Dazzles with Yearly Fashion Show

The Huffington Post calls the NYFW Show put on by the Academy of Art University the future of fashion. This is the twenty-first time the University has put on a runway show featuring their recent graduates and their creations. The show put on by the School of Fashion was held at Skylight Clarkson Square. This time there were ten of them showcasing five womenswear collections and two menswear collections. Out of all the collections, two of them collaborated.

With designers coming from China and all over the United States, there was a diverse group represented. The designs were shown in front of an eager audience that included such icons as Ms. J Alexander from America’s Next Top Model.

In 1929 the Academy of Art University was founded in San Francisco by a painter and magazine editor, Richard S. Stephens. It was originally founded for advertising art and has grown into a well-known school for fashion and design professionals. The role of the presidency was then taken over by his son and the current president his daughter Elisa Stephens. Elisa Stephens has grown the student population to over eighteen thousand students from the two thousand they had when she started.

The fashion show put the student’s individual spirits on display but it also showcased the school’s mission and the hard work they inspire in their students. They offer anyone who wants to learn admission to their school and don’t require an impressive art portfolio. They have a code of ethics they teach to their students and strive to teach anyone with a passion for art.

The Academy of Art University offers over twenty subjects with both graduate and undergraduate degrees. They can count several well-known designers and a Pulitzer Prize winner among their graduates. The school takes pride in giving back to San Francisco whenever they can and have many working artists teaching their classes.

Fabletics and Kate Hudson Excel With the Reverse Showroom

So what is the reverse showroom? It’s the innovative business concept that Fabletics is using to successfully take on Amazon and the proof is in their extraordinary rate of growth during their first two years. Of course, no discussion about the company would be complete without mentioning their high-energy spokesperson Kate Hudson. With her leading the way, the company has flourished and become a big hit in ladies activewear.

The reverse showroom is one unique component of Fabletics and goes hand in hand with their subscription business model. Most of their customers will browse digitally and then go to a physical location already knowing what they’re interested in. This is in direct contravention of what is most common these days as customers browse physical locations and then purchase online or elsewhere. A significant percentage of shoppers are already members with Fabletics and many others sign up as they shop.

The personalized service that Fabletics offers is accomplished by a deep knowledge of their customer base. They are able to offer them exciting products at an excellent price by understanding their wants and needs. The items that they sell is typically half the price of their competitors and the fashions are trendsetting as well. The durability and quality must also be mentioned as all these factors combine and have disrupted the activewear segment.

The Lifestyle Quiz enables Fabletics to get to know its customers and their preferences. This helps them personalize products to prospective customers that are in conjunction with how they live. It is another example of their ability to put the knowledge of their customers to work in a much greater way than other companies.

Kate Hudson was the perfect choice to be the face of Fabletics as her active lifestyle is a natural fit for the company. She has been personally involved since the earliest days and plays a great role in the design and fashion aspect of the business. She always advocates for fresh styles that are unique and trendy. She is also very good on the social media side and brings knowledge and acumen to this important phase as well.

The fact that she wears the products that she endorses is a strong recommendation for many. It’s rare to see a celebrity actually use the products they endorse and her commitment is refreshing to see. Her authenticity has the ring of truth to it and makes another compelling argument for the brand. Trendy fashions, great prices, high-quality, and Kate Hudson. What more do you need to know?

Doe Deere Is a Proud Beauty Expert

Doe Deere is in many ways a lot like a normal human being. She has a morning regimen. Deere isn’t just any other person you may pass walking down the street, however. That’s because she’s a major force in the beauty world. She’s the founder of a celebrated cosmetics company that’s known as “Lime Crime,” after all.


This style icon rises at roughly 8:30AM each day. She does so naturally and without the assistance of any alarm. She strives to get nine total hours of shut-eye on a nightly basis. Deere firmly believes that ample rest is key to a healthy and lovely complexion. She’s an example of an individual who has a true zeal for the morning hours. She adores all of the little things that make up her mornings. These things include enjoying breakfast, gazing wistfully at outdoor scenery and simply thinking about what’s yet to come.


Deere likes to begin the day with water intake. Proper hydration is always a big priority for her due to the dryness of Los Angeles’ air. After she drinks enough water, she stretches for a while. Deere isn’t a particularly sporty individual. She does, though, go out of her way to do daily stretches whenever possible. She’s particularly fond of “cat” exercises that are gentle on her back. Once Deere stretches, she’s all set to prepare her breakfast. She has a penchant for grits, a widely known variety of hot cereal. Grits are particularly beloved in the Southern region of the United States. Deere regularly eats foods that aren’t grits, too. A couple examples of these are fruit and yogurt. Deere also is a big fan of fresh orange juice. She produces orange juice all by herself. That’s thanks to the fact that she’s the enthusiastic owner of an orange tree.


This cosmetics lover always pays careful attention to the calendar that’s part of her mobile device. She thinks that it’s in charge of her day-to-day existence. When she rises in the A.M., she scans her phone calendar prior to doing anything else.


Makeup application is a major part of Doe’s mornings. She enjoys reveling in music as she puts on cosmetics. She’s particularly enamored by The Beatles’ famed tunes. The Beatles’ classic album “Abbey Road” was a significant inspiration for Deere when she was a child. Abbey Road makes her feel highly nostalgic as well. The Beatles are close to her heart.




Fabletics Receives Positive Reviews From Different Bloggers

Fabletics has established itself as one of the leaders in the activewear market. With only a few years in the market, the company is competing with some of the established online fashion corporations such as Amazon. The trendy outfits made by Fabletics have seen the company receive numerous positive reviews online. Below are some of reviews from the most authoritative fashion bloggers.

Krazy Coupon Lady’s review on the company is filled with positive comments. The blogger personally tested the company’s services and products before writing her review. According to her, Fabletics provide fashion lovers with trendy attires at affordable prices. The quality of the outfits designed by the company has a competitive edge over those made by established fashion stores.  In her first purchase, she bought attires valued at $100 at only $25. Moreover, the clothes feel great on the skin.

The blogger registered as a VIP member due to the many benefits that comes with such account. The attires are sold as either two or three pieces. The total value of the pieces is $100. However, with VIP accounts, members only pay $49.95 for each package. The company can also offer clients’ massive discounts that will see them pay only $25 for their first purchase. The other benefit of having VIP accounts is free shipping. This information was originally mentioned on

Fabletics’ system is easy to follow and self-explanatory. For a new client, the registration page has a short lifestyle quiz. The questions are tailored to help the company establish an individual’s fashion taste and lifestyle from the answers that one provides. Based on the client’s questions, the company is able select a new outfit for each customer at the beginning of the month. The client can then accept the selected outfit or opt for another combination. Fabletics sends the chosen selection to the customers.

The bloggers praised the quality of attires designed by Fabletics. The materials used to make the products are thick. This way, there are no see through issues with the company’s products. Moreover, the materials have excellent compression, which improve one’s look. In addition, Fabletics uses materials that do not fade. The blogger praised the trendy styles of the outfit. Frequently, the company updates its products to keep up with the trends.  A Foodie Stays Fit recommends Fabletics to individuals that are budget-conscious since the outfits are affordable and durable. This information was originally published on A Foodie Stays Fit.